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Jerri L. Ledford (1/2) - cytaty

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Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2542
If you've ever put on a coat or a pair of jeans during the early months of winter and found a $20 bill in the pocket, you know that found money leaves you feeling lucky. Those days make the coming winter seem a little more welcome.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2541
Developing the pages costs time rather than money.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2540
Your web site looks beautiful to you, on your web browser. But there are people out there — your potential customers — who have different browsers, and to them your beautiful child may look like a deformed troll. Oh, sure, you can still recognize it, sort of, but would you buy anything from it?
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2539
There's a lot to be learned about people's habits by studying their stops along a journey, even if their journey is a virtual one through your web site.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2538
That's the only easy part of search-engine marketing. If you have a service or product that you want to market by search engine, landing good placement in search-engine results is like catching electric eels by hand — it's slippery and unpredictable and if you do get your hands around it, there's a very good possibility that you're going to get a serious shock.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2537
What you can do to take advantage of the naturally occurring traffic is limited only by your imagination.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2536
It's not fate, magic, or divine intervention that makes a goal great. It takes a solid understanding of your business — or your objective — and how your web presence fits into that larger picture.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2535
It's the difference between passive and active. If you're passive, the world happens to you. If you're active, you make the world happens.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2534
There's some consensus in the business world that those who set goals tend to go farther than those who do not. It's truth to be heeded. Look around your organization, circle of friends, or family group. How many of the people there have solid goals and can voice those goals in a clear, understandable way?
Now consider where those people are in comparison to Uncle Denny, who really doesn't seem to have a goal, or Colleague Jenny, who's very happy with her position your company. How much more have the people with goals accomplished than those who don't seem to have them?
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2533
That's an important point: To be effective, you need a goal you can measure or track.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2532
Now, back to an important question: Why should you have analytics if you don't have goals? The answer is that you shouldn't. If you aren't tracking specific actions with specific results — if all you're looking of is who visits your site — then all you need is a stats program. And it doesn't have to be particularly advanced.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2531
What's the point of tracking web-site metrics if you don't have some reason for tracking them? It's like jumping on the interstate in your brand-new Mustang with no particular destination in mind. You've got the vehicle to get somewhere, and the road to follow, but without a destination, how will you know if you're headed in the right direction?
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2530
Most people look at a bolt of fabric and see nothing more than cloth. A seamstress looks at it and sees a shirt. The data collected by Google Analytics is just about the same — it's only meaningless data until you view it from the right perspective. That's when it begins to look like something useful.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2529
Which just goes to show that even when you know enough to write a book there's always something to learn.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2528
In general, spiders are good. Being indexed is good. Being found is even better.
--- 2009-10-22 ---
Mary E. Tyler, Jerri L. Ledford „Google Analytics” (książka) • #2527
You wouldn't place a screw driver on the hood of a car and expect it to fix the engine. So don't enable Google Analytics on your site and expect the application to create miracles.
--- 2009-10-22 ---
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